Promotional strategies are often measured by their success. When organizations and in this case sports team begin to promote their season, products and upcoming events the top two goals are sales and attendance. You see this all over the United States with most sports teams of all different calibers marketing their teams as a sense of locational pride. This strategy is always used in regards to creating a loyal fan base. Promotion is worth the trouble and necessary for every organizations success.
The Cleveland Browns having had a disappointing last decade is highly dependent on their loyal fans and promotion. Until this day some may consider the "Dog Pin" as one of the liveliest fan areas ever. Promoting fan loyalty is key to an ongoing success. If you compare the Browns to the Detroit Lions, who not to long ago invested a enormous amount of money into a brand new stadium, the Lions have trouble filling their stands and have had a huge decrease in their fan base. Promotion is important for both the successful and unsuccessful enterprises.
No comments:
Post a Comment