Ticket sales at both the college and professional level are key to the overall profits of the organization. Fan attendance and overall loyalty will often distinguish many other profitable factors such as; concessions and product sales. The first factor to consider when contemplating the question of whether to sell 10000 tickets at $ 2.00 or 1000 tickets at $ 20 is the size of your facility. If we assume in this case that the facility can accommodate 20000 spectators then i would say definitely sell 10000 tickets at 2 dollars for the mere fact that, this will allow the majority of your spectators to be willing to spend money else where.
When a team or organization can max out their stadium sales in concessions, merchandise and other places will increase. Setting a low ticket price will help ensure that your facility is maxed out with spectators. Therefore, the next step to further increase profits would be proper promotion of your other products.
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