Bill Veeck was a pioneer and innovator. His promotional strategies varied from gimmicks to memorable fan appreciation days like the one i am going to discuss. "Good Old Joe Earley Night" was a night that Veeck wanted to contribute to the average fan that although might struggle to make ends meet, always maintains their loyalty to Indians. The night that was chosen was the last home game of the year and Veeck swept it away with over 60,000 fans in attendance. The night went on with all sorts of prize giveaways and more importantly the home give away that was dedicated to Joe Earley, an inspiring fan.
This to me was both an exceptional presentation of appreciation to the fans and a great promotional strategy. In the end this increased fan loyalty and appreciation providing good standard for the oncoming future. Bill Veeck obviously believed in the future and realized that sometimes he had to give to receive.
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