Sports Promotion

Promotional strategies are often measured by their success. When organizations and in this case sports team begin to promote their season, products and upcoming events the top two goals are sales and attendance. You see this all over the United States with most sports teams of all different calibers marketing their teams as a sense of locational pride. This strategy is always used in regards to creating a loyal fan base. Promotion is worth the trouble and necessary for every organizations success.
The Cleveland Browns having had a disappointing last decade is highly dependent on their loyal fans and promotion. Until this day some may consider the "Dog Pin" as one of the liveliest fan areas ever. Promoting fan loyalty is key to an ongoing success. If you compare the Browns to the Detroit Lions, who not to long ago invested a enormous amount of money into a brand new stadium, the Lions have trouble filling their stands and have had a huge decrease in their fan base. Promotion is important for both the successful and unsuccessful enterprises.

"Good Old Joe Earley Night"

Bill Veeck was a pioneer and innovator. His promotional strategies varied from gimmicks to memorable fan appreciation days like the one i am going to discuss. "Good Old Joe Earley Night" was a night that Veeck wanted to contribute to the average fan that although might struggle to make ends meet, always maintains their loyalty to Indians. The night that was chosen was the last home game of the year and Veeck swept it away with over 60,000 fans in attendance. The night went on with all sorts of prize giveaways and more importantly the home give away that was dedicated to Joe Earley, an inspiring fan.
This to me was both an exceptional presentation of appreciation to the fans and a great promotional strategy. In the end this increased fan loyalty and appreciation providing good standard for the oncoming future. Bill Veeck obviously believed in the future and realized that sometimes he had to give to receive.

Marketing Strategies for Ticket Sales

Ticket sales at both the college and professional level are key to the overall profits of the organization. Fan attendance and overall loyalty will often distinguish many other profitable factors such as; concessions and product sales. The first factor to consider when contemplating the question of whether to sell 10000 tickets at  $ 2.00 or 1000 tickets at $ 20 is the size of your facility. If we assume in this case that the facility can accommodate 20000 spectators then i would say definitely sell 10000 tickets at 2 dollars for the mere fact that, this will allow the majority of your spectators to be willing to spend money else where.
When a team or organization can max out their stadium sales in concessions, merchandise and other places will increase. Setting a low ticket price will help ensure that your facility is maxed out with spectators. Therefore, the next step to further increase profits would be proper promotion of your other products.