With the sport of soccer increasing in popularity within the United States in the past decade, sports gear manufacturers are eager to enter the market. With soccer, otherwise known as football around the globe, having such a wide market for gear Nike was eager to enter this market. In 2008, Umbro, at the time the leading supplier of soccer clothing, was bought by the largest sports equipment producer around the world, Nike. The esitmated sale of 582.2 million dollars to Nike meant Nike was now in control of the leading supplier soccer clothing and gear. Very soon after buying the company, Nike began to expand its soccer products to the Asian and European markets.
Umbro gain its upscale popularity by providing the Jerseys used to play for leading teams around the world including; England's top club Manchester United and many international teams including Brazil and England. With soccer being the leading sport of the world, entering the business is not a bad idea. The competitors include, Adidas, Rebok, Kappa and many other international companies.
It would an advantage of the company to acquire such known and branded name. Congrats.
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