Superbowl Advertising

The Super Bowl is one of the best utilized sporting events when it comes to advertising and promotion. With over 100 million viewers including; those watching from home and those attending the event, companies take great initiative in strategic planning for their advertising investments. The stadium itself was full of advertising and promotional areas. Some of the areas used for advertising include; the scoreboard,  the surrounding of the field itself, the field (grass) and other high rise areas around the stadium. These areas are both viewable by those in attendance and those viewers watching all over the world.
Some of the companies that caught my eye were Bud Light, Chevy, and Fox. These companies both were advertised around the stadium, on the scoreboard and took advantage of the commericial times. NFL, the National Football League, used its own promotional strategy with their logo placed directly in the middle of the field. In the end the Super bowl was used to its best of abilities by many companies around the world.

Soccer Merchandise: Nike Buys Umbro

With the sport of soccer increasing in popularity within the United States in the past decade, sports gear manufacturers are eager to enter the market. With soccer, otherwise known as football around the globe, having such a wide market for gear Nike was eager to enter this market. In 2008, Umbro, at the time the leading supplier of soccer clothing, was bought by the largest sports equipment producer around the world, Nike. The esitmated sale of 582.2 million dollars to Nike meant Nike was now in control of the leading supplier soccer clothing and gear. Very soon after buying the company, Nike began to expand its soccer products to the Asian and European markets.

Umbro gain its upscale popularity by providing the Jerseys used to play for leading teams around the world including; England's top club Manchester United and many international teams including Brazil and England. With soccer being the leading sport of the world, entering the business is not a bad idea. The competitors include, Adidas, Rebok, Kappa and many other international companies.