Sports has grown from a simple means of competition, recreation and fun, to a world stage of entertainment. Attracting fans means more than putting on a good performance. It means building relationships and reaching out. Prior to Lebron James leaving the Cleveland Cavilers, he himself had become an icon, attracting fans on a nightly bases. Players, coaches and franchises are using social networking sites, tweeting and advertising as a means of attracting fans.
These athletes and teams are recognized as a symbol more than they are just athletes athletes. Teams get involved in their local communities to create a good overall image. Furthermore, these professional franchises higher PR managers to insure that their athletes and teams are maintaining a steady ethical and moral image that their fans will appreciate and respect.
There's a lot more than simply pricing strategies when it comes to selling tickets and filling seats. Today your average fan wants to feel as if he or she is part of something much bigger than that, and that helps create more than a one time fan; it creates loyalty.
